Boston Marathon to get its own beer?


You read that right — the Boston Beer Company, the maker of Samuel Adams beer, is teaming up with the Boston Marathon to introduce a special commemorative craft beer just for the running of this year’s race, scheduled for Monday, April 16.

The beer company and the 116-year-old race actually have something of a history. Jim Koch, the founder and CEO of Boston Beer Company first began selling the brew that would later become known simply as “Sam Adams” back in 1985 on Patriot’s Day, the state holiday in Massachusetts that also happens to be the day the Boston Marathon is run each year.

Read the full story on the new Boston Marathon beer at CNBC’s website.

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